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Paradigm's unique architecture and analytical process gives depth and meaning to "customer intelligence." We capture and integrate information relating to the five essential elements of the CRM mix ("the 5 Cs"):
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- The Customers you serve
| Segment customers in a dynamic and flexible customer database. Customer driven organizations have a multi-dimensional, enterprise-wide view of their customers, and take appropriate action to enhance customer relationships and drive profitability. |
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- The Categories you sell
| Create a multi-tiered product / service category hierarchy (category, sub-category, class, product) to determine what customers buy. Track activity and analyze profitability at each level in the hierarchy, down to specific SKU, UPC, SIC, MCC product code, transaction type, etc. Tie category activity and profitability analysis to each customer and customer segment. |
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- The Channels you deliver through
| Multiple channels mean multiple sources of data. Integrate and analyze all "customer touch point" information, creating a 360° view of each customer. Measure channel effectiveness and continuously optimize the multi-channel enterprise. |
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- The Campaigns used to stimulate action
| Translating information to intelligence sets the stage for meaningful interactions. Create, execute and measure multi-channel 1:1 campaigns. Synergize sales, service and marketing activities… resulting in active, satisfied and profitable customers. |
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- The Competition you face in the marketplace
| Stay close to your friends… closer to your competition. Keep current on competitor products and services, pricing, special promotions, and other pertinent competitor information. |
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Paradigm's multi-dimensional analysis approach, based on "the 5 Cs," provides a customer profile matrix that combines Demographic, Psychographic, Eccographic (360° transaction and touchpoint history), and Satiographic (customer satisfaction) information.
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